Jeppson's Malort is Chicago's local beskbr„nnvin - a style of bitter, wormwood-based, Swedish schnapps. First developed during medieval times for its supposed medicinal benefits, it's traditionally associated with the farms of Sk†ne, in Sweden, where wormwood grows wild. In the early 1900s, it was the most ubiquitous drink in Sweden and accompanied the nearly 1 million Swedes who immigrated to the U.S. during that period. One of those immigrants was a man from Ystad, Sk†ne named Carl Jeppson.
During Prohibition, Mr. Jeppson was into the business of producing legal "medicinal alcohol," and sold his brand of besk bar-to-bar. After repeal, Mal”rt was a staple of every Swedish bar on Clark St and by that time he had sold his recipe to Bielzoff Products Co., a Chicago distillery. George Brode, Bielzoff owner, helped push Jeppson's Malort beyond its Swedish origins by introducing it to Chicago's Polish population, who in turn introduced it to the rest of Chicago.
Through the decades, Jeppson's Malort has been thought of as a rite of passage and even a purported hangover cure. But we think it is more than that - Jeppson's Malort is a drink that has helped define the Chicago bar experience. So, join us for a shot, or a cocktail! As George Brode used to say- "You may not like the first, but after the second shot, you'll be ours forever!" Sk†l!
Most first-time drinkers of Jeppson's Malort reject our liquor. Its strong, sharp taste is not for everyone. Our liquor is rugged and unrelenting (even brutal) to the palate. During almost 80 years of American distribution, we found only 1 out of 49 men will drink Jeppson's Malort. During the lifetime of our founder, Carl Jeppson was apt to say, "My Malort is produced for that unique group of drinkers who disdain light flavor or neutral spirits."
It is not possible to forget our two-fisted liquor. The taste just lingers and lasts - seemingly forever. The first shot is hard to swallow! PERSEVERE. Make it past two 'shock-glasses' and with the third you could be ours... forever.
Jeppson's Malort has the aroma and full-bodied flavor of an unusual botanical. Its bitter taste is savored by two-fisted drinkers.