Campari is an aperitif and cocktail ingredient, fairly common in classic cocktail recipes and equally delicious on its own. Perhaps best known for its characteristically bright red color, it tastes bitter and herbal and is still made in Italy, where it originates.
The Campari is notorious for being unique. Like many aperitifs, the recipe is proprietary and very few actually know whats in it which means there are no exact competitors. As for flavor:
It starts sweet (but not overly so) and the sweetness drops away relatively quickly. It has a long, bitter finish.
Dominant flavors of bitter orange and woody bitterness like gentian
Herbal, earthy, bitter finish
Campari is a contemporary classic. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its distinct colour, aroma and flavour, Campari has always been a symbol of passion - passion that expresses itself in terms of seduction, sensuality and transgression. These are the values that have made the Campari brand famous throughout the world as an icon of Italian stile and excellence.