SelvaRey Coconut Rum
The most popular rum flavor was in desperate need of a makeover. Once again SelvaRey broke the mold by adding elegance, quality, and sophistication to a downtrodden category. SelvaRey infuses a velvety coconut essence into a vibrant two-year-old rum. The result is tropical paradise in a glass.
Tasting Notes: Fresh Coconut Water, Pineapple, Key Lime Pie, Tres Leches.
SelvaRey (which loosely translates to “King of the Jungle”) was founded in 2014 in California by Seth and Mark Gold (Robert Herzig is also a co-owner); however, the single-estate rum is distilled in Panama. After the rum’s launch, singer Bruno Mars came on board as a co-owner and the “creative vision” of the brand.